Onboarding flow and welcome video?
Pat consistently delivered quality work, including many successful AB tests in new user onboarding funnels. He takes the time to understand users and design around what they actually need. Great colleague to work with!
Tony Hui, Head of Product, vidIQvidIQ is a YouTube growth platform: tools that get creators more views out of titles, thumbnails, the whole library. The welcome video played during signup, a new user’s first look at the product working.
Connect first, or skip
Signing up for vidIQ started with a choice. The first screen asked you to connect your YouTube channel, and you could skip it. After that it was a few questions, an upgrade offer, and then the app itself.
The product runs on channel data. With a channel connected, vidIQ can look at your actual videos and work on them. Without one, there is nothing really to show.
The win you got for connecting
Creators who connected got a win on their own channel right away. The product pulled a recent video, scored its title, and offered a better one. One tap and the new title went live on YouTube. It was one small moment from a much bigger product, but people felt it.
Some skipped, and fair enough: that early, handing over channel data is a big ask. For them there was no instant win to show, only screens describing the product. So the question became how to give someone that first taste when vidIQ knows nothing about their channel.
So I built a welcome video in Rive
Design and growth storyboarded it together. I built the motion in Rive, a tool I learned on the fly. Getting from storyboard to working code with engineering took a few weeks of iteration.
The first version shipped to see how people would react. The folks who watched it all the way through were converting, so something about it was working. But it was not a short watch, and others were dropping off mid-video. A Skip action went in, and later a progress bar, tested on its own, so anyone partway through could see how much of signup was left.
People who wanted to connect were bailing during it
Where the video sat in signup was its own question, so we tested it. Early on it ran before channel authentication, the idea being that seeing the product work might get more people to connect. It did the opposite, so connect went first and the video moved after it.
Without it, purchases dropped
Of everything tested, the strongest signal came from taking the video out. Purchases dropped. With it back in, people who skipped connecting a channel were still buying subscriptions. The video settled in right after connect. Exact numbers stay with vidIQ.
Pat consistently delivered quality work, including many successful AB tests in new user onboarding funnels. He takes the time to understand users and design around what they actually need. Great colleague to work with!
Working on something like this?
Onboarding, checkout, upgrade flows. I design them and I build them.