Senior growth product designer who codes
I design the parts of a product where the money changes hands, from onboarding to paywalls and checkout.
A good product makes being human a little more awesome 🌈
Case studies
Subscriptions
vidIQ is an app for YouTube creators. I designed its plans, upsells and checkout with the growth team, and purchases went up while churn came down.
Onboarding
I learned Rive on the fly to animate vidIQ’s welcome video. Anytime we took it out, purchases fell, so we popped it right back in.
Way Basics
They make furniture from recycled paper. I was their designer and developer for the whole online store, including their first mobile version, which boosted sales.
URB-E
Their electric scooter was twice named Best of CES. I designed and built their Shopify store, so one catalog sold online, at their shop and at events.
Gravity
It’s vidIQ’s design system, made with product and engineering. I was the DRI on the design side, and it keeps everything the team makes, AI included, looking like one product.
CYTIES
It’s a field guide to bars, coffee and where to stay in each town, with its own online store. They kept me on for five years as designer and developer while their team grew.
SimplyWin
It was an HR platform companies used to track goals and keep their teams on the same page. I came in when it was just an idea and designed all of it, working in the code with their one engineer.
Weirdos Design opens weirdos.design
It’s the company I started, named after my family, my weirdos. Two of the Chrome extensions I designed and coded are free to install right now.
A few kind words
I had the pleasure of managing Pat during his time as Product Designer at VidIQ. He is incredibly talented, thoughtful, and great to work with. He has a very rare combination of excellent visual design skills and system thinking. I was consistently impressed with his ability to solve complex product challenges with elegant and smart UI design. Pat would be a great asset to any product design team!
I remember one instance where I completely whiffed an implementation of a design – I missed all of the little details that made the experience great. Pat and I sat down and he not only pointed out where I went wrong, he also explained why certain design decisions were important. It was a learning experience for me and his patience and expertise really shone through.
I had the opportunity to work closely with Pat at vidIQ, where he played an important role in designing partnership landing pages for creators ranging from 5,000 to more than 10 million subscribers. These pages became a key part of how we activated and scaled creator partnerships, helping turn the channel into one of vidIQ’s main revenue drivers.
What impressed me most about Pat was his ability to balance creativity with practicality. He has a sharp eye for detail, strong visual instincts, and the ability to think through complex systems and technical constraints. His work consistently demonstrated that great design is not just about how something looks, but how effectively it solves a real problem.
Pat is one of those rare people who can see the entire journey of a product—from the first conversations about brand and marketing all the way through design, development, and the finished app. I’ve always appreciated the genuine care he brings to every stage. He doesn’t simply make things look good or get the code working; he thinks deeply about the purpose behind the work, the people it needs to serve, and how all the pieces fit together.
I’ve had the pleasure of working with Patrick for decades, and he’s one of the most insightful product designers I know. He has a rare ability to see past the surface and catch what others miss, whether it’s a hidden user need or a smarter way to solve the problem.
How I work
There's a real human using your store or app, and I want to know them, not just their session recording. So I work with the whole team to ship something we can measure, then keep sharpening it.
Previous work
