Senior growth product designer who codes
I design the parts of a product where the money changes hands, from onboarding to paywalls and checkout.
A good product makes being human a little more awesome 🌈
Case studies
Subscriptions
Purchases went up and churn came down. I designed the plans, upsells and checkout for vidIQ, an app for YouTube creators, with the growth team.
Onboarding
Anytime we took vidIQ’s welcome video out, purchases fell, so we popped it right back in. I learned Rive on the fly to animate it.
Way Basics
Their first mobile version boosted sales. I was the designer and developer for the whole store, selling the furniture they make from recycled paper.
URB-E
One catalog sold online, at their shop and at events. I designed and built the Shopify store for their electric scooter, twice named Best of CES.
Gravity
Everything vidIQ makes, AI included, looks like one product. It’s the design system behind that, made with product and engineering, and I was the DRI on the design side.
CYTIES
Co-founder Ryan Kirk wrote that their old web-master took months on tasks “that usually only take Pat a matter of days.” I designed and built their field guide to bars, coffee and where to stay, and its store, for five years.
SimplyWin
It was an HR platform for tracking goals and keeping teams on the same page. I took it from chicken scratches at a Denny’s to the brand and the product, and their CTO wrote they’d had “so many positive comments on the clean, clear, simple brand.”
Weirdos Design opens weirdos.design
Kind Words grabs every recommendation off your LinkedIn, ready for any website, and Orbit maps everyone you’re connected to so you can see where your next gig will most likely come from. It’s the company I started, named after my family, my weirdos.
A few kind words
I had the pleasure of managing Pat during his time as Product Designer at VidIQ. He is incredibly talented, thoughtful, and great to work with. He has a very rare combination of excellent visual design skills and system thinking. I was consistently impressed with his ability to solve complex product challenges with elegant and smart UI design. Pat would be a great asset to any product design team!
I remember one instance where I completely whiffed an implementation of a design – I missed all of the little details that made the experience great. Pat and I sat down and he not only pointed out where I went wrong, he also explained why certain design decisions were important. It was a learning experience for me and his patience and expertise really shone through.
I had the opportunity to work closely with Pat at vidIQ, where he played an important role in designing partnership landing pages for creators ranging from 5,000 to more than 10 million subscribers. These pages became a key part of how we activated and scaled creator partnerships, helping turn the channel into one of vidIQ’s main revenue drivers.
What impressed me most about Pat was his ability to balance creativity with practicality. He has a sharp eye for detail, strong visual instincts, and the ability to think through complex systems and technical constraints. His work consistently demonstrated that great design is not just about how something looks, but how effectively it solves a real problem.
Pat is one of those rare people who can see the entire journey of a product—from the first conversations about brand and marketing all the way through design, development, and the finished app. I’ve always appreciated the genuine care he brings to every stage. He doesn’t simply make things look good or get the code working; he thinks deeply about the purpose behind the work, the people it needs to serve, and how all the pieces fit together.
I’ve had the pleasure of working with Patrick for decades, and he’s one of the most insightful product designers I know. He has a rare ability to see past the surface and catch what others miss, whether it’s a hidden user need or a smarter way to solve the problem.
How I work
There's a real human using your store or app, and I want to know them, not just their session recording. So I work with the whole team to ship something we can measure, then keep sharpening it.
Previous work
