Senior growth product designer who codes
I design the parts of a product where the money changes hands, from onboarding to paywalls and checkout.
A good product makes being human a little more awesome 🌈
Case studies
Subscriptions
I designed how creators pay for vidIQ, a YouTube growth platform, from the plans page to checkout, and more of them bought and stuck around.
Onboarding
I learned Rive on the fly to animate vidIQ’s welcome video. Anytime we took it out, purchases fell, so we popped it right back in.
Way Basics
Way Basics makes furniture from recycled paper. I was their designer and developer for the whole online store, including their first mobile version, which boosted sales.
URB-E
URB-E’s electric scooter was twice named Best of CES, and I designed and built the Shopify store that sold it online, at their shop and at events.
Gravity
I was in charge of vidIQ’s design system and named it Gravity. I set Claude up with it too, so what the team makes with AI still looks like vidIQ.
CYTIES
CYTIES is a city guide with a store built right in, so people can shop without ever leaving. They kept me on for five years to design and code it.
SimplyWin
SimplyWin was just an idea when I came in. I designed the whole HR platform, and their CTO says they’ve had so many positive comments on the brand.
weirdOS opens weirdos.design
When an app gets in my way, I build the fix. I started weirdOS to share them, and two Chrome extensions are free to install right now.
A few kind words
I had the pleasure of managing Pat during his time as Product Designer at VidIQ. He is incredibly talented, thoughtful, and great to work with. He has a very rare combination of excellent visual design skills and system thinking. I was consistently impressed with his ability to solve complex product challenges with elegant and smart UI design. Pat would be a great asset to any product design team!
I remember one instance where I completely whiffed an implementation of a design – I missed all of the little details that made the experience great. Pat and I sat down and he not only pointed out where I went wrong, he also explained why certain design decisions were important. It was a learning experience for me and his patience and expertise really shone through.
I had the opportunity to work closely with Pat at vidIQ, where he played an important role in designing partnership landing pages for creators ranging from 5,000 to more than 10 million subscribers. These pages became a key part of how we activated and scaled creator partnerships, helping turn the channel into one of vidIQ’s main revenue drivers.
What impressed me most about Pat was his ability to balance creativity with practicality. He has a sharp eye for detail, strong visual instincts, and the ability to think through complex systems and technical constraints. His work consistently demonstrated that great design is not just about how something looks, but how effectively it solves a real problem.
Pat is one of those rare people who can see the entire journey of a product—from the first conversations about brand and marketing all the way through design, development, and the finished app. I’ve always appreciated the genuine care he brings to every stage. He doesn’t simply make things look good or get the code working; he thinks deeply about the purpose behind the work, the people it needs to serve, and how all the pieces fit together.
I’ve had the pleasure of working with Patrick for decades, and he’s one of the most insightful product designers I know. He has a rare ability to see past the surface and catch what others miss, whether it’s a hidden user need or a smarter way to solve the problem.
How I work
There's a real human using your store or app, and I want to know them, not just their session recording. I take what they need and the business goals, work it across product, engineering, growth and customer success, and ship something we can measure, then keep sharpening it.
Previous work
