Patrick Smith

Figma, Notion, Linear, Amplitude, GitHub, Claude, Rive

vidIQ is a YouTube growth and analytics platform on web, iOS, and Android. Enterprise customers include Netflix, NVIDIA, Nintendo and ESPN. Exact figures stay with vidIQ.

Head of Product (Engineering) Tony Hui “Pat consistently delivered quality work, including many successful AB tests in new user onboarding funnels. He takes the time to understand users and design around what they actually need. Great colleague to work with!”

• Purchases run higher with the onboarding welcome video than without it. I animated it in Rive, from a storyboard built with growth.
• The channel authentication retry came back positive on both completion and purchases, so it shipped across the product. I found people dropping out of the Google OAuth flow in session recordings and designed it.
• Purchases went up and churn came down on the subscription funnel, plans and credits through checkout, which I designed with the growth team and ran as A/B experiments off user research. I reviewed the page our PM built himself with Claude.
• TJ Rakowsky, head of partnerships, credits the partner pages with helping turn that channel into one of vidIQ’s main revenue drivers. I drew the landing pages that bring folks in, events and coaching through to enterprise and the creator partner program. My last redesign won its experiment by a wide margin once the engineer merged the fixes from my QA write up.
• Designed early versions of the prompt bar for AI tools like AI Coach, backed by competitive research across the space. First designer on Clipping, the tool that cuts long videos into shorts, and its paid flow.
• Gravity, vidIQ’s design system, made with product and engineering. I was its design DRI, and the front-end engineer and I worked out the component guidelines together. I set up Claude Design against the same components and tokens, so anyone in the org could put out on-brand pages.
• Reviewed other designers’ work in weekly crits. Paired with a junior designer on Figma and design.

Sketch, Adobe XD, Creative Cloud, HTML, CSS, PHP, jQuery

Hundreds of projects across product, brand, and e-commerce, most of the stores on Magento, Shopify, WooCommerce and WordPress. Nearly all of them repeat clients and referrals, several running ten years and longer.

Time Boss Founder Andrew Hartman “Pat Smith makes things happen. He is a go-to partner when I need user experience designed and implemented right the first time. He is 100% solution-oriented, and is a humungous advocate for the user.”

• Way Basics. Storage and furniture from recycled board. Founder Jimmy Chiang: “Pat designed and built our first mobile version which boosted sales. His abilities as a designer and knowing the technical side helped us grow Way Basics.”
• Sevenly. The client saw sales rise against the old store, with less server upkeep, after the 2014 move off Magento onto Shopify, built in code on the test site, custom blocks through account and checkout, with the mobile experience and the emails.
• WrinkleMD. Two Magento storefronts, consumer and practitioner, where I ran the platform as well as designing it.
• URB-E. A last-mile electric scooter out of Pasadena. A custom product configuration tool I designed and implemented, mapped to their inventory, with orders going into NetSuite. Shopify POS ran the counter.
• My Custom Cleanse. A personalized supplement company still running twelve years on. I did the brand, designed the questionnaire that picks a client’s supplements, customized the admin for processing orders, and moved the store from Magento 1 to 2.
• SimplyWin / Accelerate Well. A B2B platform companies used to track their goals and keep their teams on the same page. Their first design function, from the mark to the dashboards, working in the code with the one engineer on it.