URB-E
Twice named Best of CES, their last-mile electric scooter was designed and made in Pasadena. I designed and built their Shopify store.
Two choices that depended on each other
You picked a frame color and one of six accent inserts. That part was standard Shopify attributes. The limited editions were not. They ran off the combinations, and making those work took the deeper mapping. Accessories got a separate template, with room for several images. All of it replaced a store already taking orders, without losing the history.
Set rates
Live FedEx quotes broke on anything smaller than a scooter, so each product got its own price to ship, limited to the zips they could reach.
Orders into accounting
Shopify POS ran at the counter and traveled to events on iPads, each of the sales staff with their own PIN, all off one catalog. Orders still had to reach accounting, first through Webgility into QuickBooks, later mapped product by product into NetSuite with their integrator.
Before the Journal piece
The Wall Street Journal was about to run a story on URB-E, so I stress tested everything, because press traffic arrives all at once or not at all. At the end I moved the owner account across and trained their operations manager.