Podcast brand and style guide
Women of YouTube is Desiree Martinez’s show, made with TubeBuddy. Every week she interviews a woman who creates on YouTube about why she started, what it costs her, and what it is actually like out there.
I drew three directions for the mark. She picked this one, and I built the brand around it.
A mark that reads at cover size
A podcast lives as a small square in a feed, so the lockup had to hold at that size before anything else. The name sits inside a play button drawn as one open line, script against a geometric caps line, so it reads as hers and not as a stock badge.
So it could be used without me
The guide is the part that let her run it. Navy and red with the values written out, Titling Gothic FB Comp for headlines and Benton Modern for reading, minimum size, monochrome and knocked out versions, and what not to do to the lockup. It shipped with the full file set: horizontal and stacked, one color, reversed, and social crops.
She has kept using it.
Starting a brand, or fixing one?
Full-time, contract, or a project.