Equineli
A horse platform, started by a ranch owner who was doing all of it himself, buying horses and finding the right people to train and care for them. I designed the system and the screens.
Brought in for the design side
Equineli started in 2021, built by an engineer I had worked with for years on client projects. In 2023 the owner brought me in for the design side, ahead of a test group at a horse show that June.
Mapped to Bootstrap
Color ramps out of the logo they already had, a type scale, and every component in every state. All of it mapped to Bootstrap on purpose, so what landed in Figma was what the engineer could build that week.
The screens
Horse profiles with their records and nutrition. Listings for equine services with ratings and messaging, and the phone layouts for all of it. Live by mid-June, ahead of the show, and the owner kept building from what I handed over.
