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Schuberth

Motorcycle helmets out of Germany. In 2010 they came to North America for the first time with the C3. They opened an office in Southern California and set up certified service centers coast to coast, and at Caliber Media Group we did all kinds of campaigns for it.

ClientSchuberth
RoleCampaign design
Years2010
The C3 has landed, Schuberth ad for BMW MOA on blackThe C3 has landed, Schuberth ad for BMW MOA on white

The launch

We did the emails and social. One was the invite to the first American press tour of the factory in Magdeburg. The paid ads ran that fall in BMW MOA, Rider, Backroads and IMS.

Schuberth C3 ad for IMS, the helmet sketched on graph paper beside a checklist of goalsSchuberth C3 holiday ad for Rider, three helmets over snowflakes

The dealer kit

The whole lineup and the programs a shop could sign up for, down to their ordering forms.

Schuberth 2011 dealer kit coverSchuberth dealer kit, history of innovation page
Schuberth dealer kit, C3 flip-up helmet pageSchuberth dealer kit, C3 features and benefits
Schuberth dealer kit, C3 safety, colors and sizesSchuberth dealer kit, C3W helmet for women page
Schuberth dealer kit, C3W features and benefitsSchuberth dealer kit, C3W safety, colors and sizes
Schuberth dealer kit, SRC-System intercom pageSchuberth dealer kit, SRC-System features
Schuberth dealer kit, service plan and product warrantySchuberth dealer kit, mobility program
Schuberth dealer kit, North America charter dealer pageSchuberth dealer worksheet and order form

The trade booth

Large format, built around the C3.

Schuberth pop-up booth, the 10 by 10 designSchuberth C3 trade show display, main panel
Schuberth booth wing, SRC-SystemSchuberth booth wing, C3W helmetSchuberth booth wing, C3 sketches from the frontSchuberth booth wing, C3 sketches from the side
Schuberth banner, the Brooklyn BridgeSchuberth banner, a canyon road

Brand concepts

Engineering, legacy and luxury, from December 2010.

Schuberth brand concept, engineeringSchuberth brand concept, legacy
Schuberth brand concept, luxurySchuberth luxury concept, a rider in black and white

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